The countdown to Super Bowl LX 2026 has officially begun, and the NFL—alongside the Bay Area Host Committee—has unveiled a packed week of events set to electrify the San Francisco Bay Area. Returning to the region a decade after Super Bowl 50, this year’s celebration promises an unforgettable blend of football, culture, Art, Technology, and entertainment.
From exclusive concerts and fan festivals to the thrilling championship clash at Levi’s Stadium, the Bay Area will transform into the ultimate playground for fans and visitors alike.
Super Bowl Week 2026 will not only showcase the game’s biggest stars but also spotlight the Bay’s diverse communities, world-class venues, and spirit of innovation. Here’s the complete schedule and venue lineup for all the action leading up to Super Bowl Sunday on February 8, 2026.
Super Bowl LX 2026 Schedule of Bay Area Events
The National Football League (NFL) and the Bay Area Host Committee (BAHC) have officially revealed the dynamic lineup of Super Bowl LX events, transforming the San Francisco Bay Area into the ultimate hub of football, culture, and creativity. From interactive fan activations to community-centered gatherings, the weeklong celebration will reflect the Bay Area’s deep-rooted innovation and diverse identity.
“As we return to the Bay Area for Super Bowl LX—ten years after Super Bowl 50—we’re celebrating the energy and creativity that define this region,” said Peter O’Reilly, NFL Executive Vice President of Club Business, Major Events & International. “Together with the Bay Area Host Committee, we’re crafting a week that feels authentically Bay, honoring its art, food, music, and innovation.”
“The Bay Area is a mosaic of diverse communities,” added Zaileen Janmohamed, President & CEO of the Bay Area Host Committee. “Super Bowl LX will be a unifying celebration, one that showcases our identity while creating lasting positive impact beyond game day. And this is just the start—more announcements are still to come.”
Read More: Super Bowl LX 2026: Bad Bunny Dancer Auditions
Table of Contents
🏈 Super Bowl LX 2026 Schedule Key Events and Venues
Super Bowl Media Center – Moscone Center West
📅 February 2–9, 2026
The Super Bowl Media Center will be the epicenter of press coverage during the week, hosting thousands of accredited journalists from TV, print, radio, digital, and social media outlets. It will also serve as a meeting point for league sponsors, partners, and future host city representatives. Open 24/7 from Feb. 2 until after the MVP and hand-off press conferences on Feb. 9.
Super Bowl Opening Night Fueled by Gatorade – San Jose Convention Center
📅 February 2, 2026
Fans can welcome the AFC and NFC champions as they make their first public appearance ahead of Super Bowl LX. The event, held at the San Jose Convention Center, will feature two sessions—one for each conference team—allowing fans to hear directly from players and coaches.
🎟 Free admission, but fans must register via the NFL OnePass app (available from Dec. 10). Entry is first come, first served.
Pro Bowl Games Powered by Verizon – Moscone Center South
📅 February 3, 2026
For the first time ever, the Pro Bowl Games will take place during Super Bowl Week in the Bay Area. Featuring top NFL athletes competing in a high-energy AFC vs. NFC flag football showdown, this year’s event previews the sport’s upcoming Olympic debut in LA28.
📺 Airs live on ESPN, Disney XD, and ESPN Deportes beginning at 6:30 p.m. ET, with kickoff at 8:00 p.m. ET.
Super Bowl Experience Presented by Jersey Mike’s – Moscone Center North & South
📅 February 3–7, 2026
The Super Bowl Experience is the NFL’s annual fan festival packed with immersive attractions: meet NFL players and legends, test your speed in a 40-yard dash, take selfies with the Vince Lombardi Trophy, and explore displays featuring all 59 Super Bowl rings.
🎟 Tickets available Dec. 10 via NFL.com/SuperBowl or the NFL OnePass app.
BAHC Live! San Francisco Fan Zone – Yerba Buena Gardens & YBCA Forum
📅 February 3–7, 2026
Just steps from Moscone Center, the BAHC Live! Fan Zone will merge sports, art, technology, and Bay Area culture into one unforgettable celebration. Expect local cuisine, live entertainment, sponsor activations, and interactive installations.
🎟 Included with a Super Bowl Experience ticket.
NFL Culture Club – The Pearl
📅 February 4–7, 2026
The NFL Culture Club debuts this year as an exclusive space celebrating the intersection of sports, art, music, and fashion. Across four days, guests will enjoy live performances, art exhibitions, panel talks, and curated brand collaborations that amplify diverse creative voices.
NFL Honors Presented by Invisalign – Palace of Fine Arts
📅 February 5, 2026
The prestigious NFL Honors ceremony returns to recognize the league’s best players, coaches, and community contributors from the 2025 season. The evening will include special guest appearances and live entertainment at the Palace of Fine Arts, one of San Francisco’s most iconic venues.
BAHC Live! Concert Series – Bill Graham Civic Auditorium
📅 February 5–7, 2026
The BAHC Live! Concert Series, produced by Another Planet Entertainment, will bring big-name acts to the Bay Area. The first announced performance features Chris Stapleton with Sierra Ferrell on Feb. 7, benefitting the Tipping Point Community and the BAHC Foundation’s Bridge to Work Program.
🎟 Tickets via Ticketmaster; VIP packages available at BAHCLive@bayareahostcommittee.com.
BAHC Super Bowl LX Innovation Summit Presented by YouTube – SFMOMA
📅 February 6, 2026
Hosted at the San Francisco Museum of Modern Art, this invitation-only summit will gather 500 leaders across tech, sports, venture capital, and culture to discuss innovation, storytelling, and the future of global engagement—true to the Bay’s reputation as a creative powerhouse.
On Location’s Super Bowl LX Studio 60 Concert Series – Palace of Fine Arts
📅 February 6–7, 2026
Sting headlines the Studio 60 concert series on Feb. 6, offering an intimate live experience with premium food, drinks, and player meet-and-greets. Additional acts will be announced soon.
🎟 Details at OnLocationExp.com/Sting.
Super Bowl Breakfast – Marriott Marquis
📅 February 7, 2026
The Athletes in Action Super Bowl Breakfast will honor one NFL player with the Bart Starr Award for character and leadership. Hosted by Tony Dungy and Brent Jones, the event will feature appearances from John Lynch, Andrew Luck, and Condoleezza Rice.
🎟 More info at SuperBowlBreakfast.com.
Taste of the NFL – The Hibernia
📅 February 7, 2026
A culinary highlight of the week, Taste of the NFL 2026 will feature top chefs and NFL Legends serving up gourmet dishes that celebrate Bay Area flavors. All proceeds support GENYOUth’s fight against youth food insecurity.
NFL Super Bowl LX Flag Football Game on YouTube – Moscone Center South
📅 February 7, 2026
Watch athletes, artists, and creators go head-to-head in an entertaining flag football matchup, streaming live exclusively on YouTube from the Super Bowl Experience.
Super Bowl LX Game Day – Levi’s Stadium, Santa Clara
📅 February 8, 2026
The championship showdown between the AFC and NFC champions takes place at Levi’s Stadium, featuring pregame festivities, thrilling in-game action, and the Apple Music Halftime Show starring Bad Bunny.
📺 Broadcast live on NBC, Telemundo, and Peacock, kickoff at 6:30 p.m. ET.
Super Bowl LX 2026 – Quick FAQs
Q1. When is Super Bowl LX 2026?
Super Bowl LX takes place on Sunday, February 8, 2026, at Levi’s Stadium in Santa Clara, California.
Q2. Where will Super Bowl Week events be held?
Events will be spread across the San Francisco Bay Area, including the Moscone Center, Yerba Buena Gardens, SFMOMA, Palace of Fine Arts, and Bill Graham Civic Auditorium.
Q3. When does Super Bowl Week start?
Official events kick off on Monday, February 2, 2026, with activities running through Sunday, February 8.
Q4. How can fans attend Super Bowl events?
Fans can register via the NFL OnePass app for access to public events like the Super Bowl Experience and Opening Night.
Q5. Who is performing at the Super Bowl LX Halftime Show?
Bad Bunny will headline the Apple Music Super Bowl LX Halftime Show.
Q6. What TV channel will air Super Bowl LX?
The game will air live on NBC, Telemundo, and Peacock, with kickoff at 6:30 p.m. ET.
Q7. Where can I get tickets for Super Bowl events?
Tickets and updates are available on NFL.com/SuperBowl and through Ticketmaster for select concerts and experiences.
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