NBC’s hit reality competition On Brand with Jimmy Fallon is back tonight with another exciting new episode — and fans don’t want to miss it.
Hosted by The Tonight Show’s Jimmy Fallon and marketing powerhouse Bozoma Saint John, the show continues to test contestants’ creativity as they pitch real marketing campaigns to top brands.
Here’s everything you need to know about Episode 3 of On Brand with Jimmy Fallon, airing Tuesday, October 7, 2025, including what time it starts, who’s competing, and where to watch it live or stream it later.
Is On Brand with Jimmy Fallon new tonight, Tuesday, October 7?
Yes! On Brand with Jimmy Fallon returns with a brand-new episode tonight, Tuesday, October 7, at 10/9c on NBC, right after The Voice. The latest episode features contestants pitching their ideas to the popular national retailer Marshalls, and Jimmy Fallon has teased that this one will be especially emotional.
During a recent appearance on The Tonight Show Starring Jimmy Fallon, co-host Bozoma Saint John described the Marshalls challenge as “very emotional,” hinting that viewers can expect both creative highs and tough goodbyes.
So, if you’ve been following the journey so far, this is definitely an episode to watch live.
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What happened in the previous episode?
Last week’s episode saw one of the toughest eliminations yet. Contestant BT Hale was sent home after his pitch fell short during the Dunkin’ and Southwest Airlines challenges. His exit left eight contestants still in the running for the grand prize and the chance to create a real campaign for a major brand.
The competition is heating up, and with six more episodes to go, expect more tension, creativity, and emotional moments as the contestants fight to stay “on brand.”
Why Bozoma Saint John is the perfect co-host?
Bozoma Saint John is more than just a co-host — she’s a real-life marketing legend. Known for her bold personality and creative leadership, Saint John brings authentic industry experience to the show.
In a recent TV Insider interview, Saint John shared that On Brand mirrors her real-world career:
“Much of this mimics my real-life experiences. People would pitch me ideas all the time, and giving advice and seeing those ideas come to life is so gratifying.”
She also revealed that Fallon’s wife, Nancy Juvonen, helped connect her to the project after seeing her on The Real Housewives of Beverly Hills — a fun behind-the-scenes detail fans love.
How to watch On Brand with Jimmy Fallon?
You can watch On Brand with Jimmy Fallon:
- On NBC — Tuesdays at 10/9c, right after The Voice
- Streaming on Peacock — available the next day to stream anytime
The show is expected to continue airing new episodes weekly through November, with Friday bonus episodes occasionally added to NBC’s schedule.
Latest updates and buzz
- Fallon skips recent public event: Jimmy Fallon recently canceled an appearance at Fast Company’s Innovation Festival amid “recent events,” but co-host Saint John represented the show instead.
- Episode 2’s drama: Fans noticed several contestants pitched nearly identical ideas for Southwest Airlines, sparking debate about originality. Saint John called it a “lesson in standing out,” and Fallon joked about the chaos that followed.
- Mixed critical reactions: While some reviewers say the show moves too quickly, others praise its fresh concept — giving contestants a shot to work with real brands and make real marketing magic.
Final thoughts
Tonight’s On Brand with Jimmy Fallon episode promises high energy, bold ideas, and maybe even a few tears. With Jimmy Fallon’s humor and Bozoma Saint John’s expertise, Episode 3 is shaping up to be one of the most talked-about moments of the season.
Don’t miss Episode 3 of On Brand with Jimmy Fallon — Airing Tuesday, October 7 at 10/9c on NBC, And streaming next day on Peacock.
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